Deeligence
2025
Deeligence is a legal technology company operating at the intersection of law and software, requiring a brand presence that could communicate credibility, intelligence, and modernity in equal measure. The challenge of this project was to create a visual identity that felt authoritative enough for the legal sector, while clearly positioning Deeligence as a forward-thinking technology company rather than a traditional law firm.
My roles
Brand design
Web design
Deeligence
2025
Deeligence is a legal technology company operating at the intersection of law and software, requiring a brand presence that could communicate credibility, intelligence, and modernity in equal measure. The challenge of this project was to create a visual identity that felt authoritative enough for the legal sector, while clearly positioning Deeligence as a forward-thinking technology company rather than a traditional law firm.
My roles
Brand design
Web design
Deeligence
2025
Deeligence is a legal technology company operating at the intersection of law and software, requiring a brand presence that could communicate credibility, intelligence, and modernity in equal measure. The challenge of this project was to create a visual identity that felt authoritative enough for the legal sector, while clearly positioning Deeligence as a forward-thinking technology company rather than a traditional law firm.
My roles
Brand design
Web design
I led the brand and website design, grounding the identity in the concept of merging the worlds of tech and law. The logo pairs a sophisticated serif typeface with a geometric emblem, symbolising the seamless connection between these two domains. The brand was crafted from a digital-first perspective, allowing it to scale cohesively across platforms and touchpoints. Shapes derived from the logomark were used to build out a broader visual language, including a bespoke set of pictograms created by rotating core elements in 90-degree increments, as well as a holding device inspired directly by the emblem itself.
I led the brand and website design, grounding the identity in the concept of merging the worlds of tech and law. The logo pairs a sophisticated serif typeface with a geometric emblem, symbolising the seamless connection between these two domains. The brand was crafted from a digital-first perspective, allowing it to scale cohesively across platforms and touchpoints. Shapes derived from the logomark were used to build out a broader visual language, including a bespoke set of pictograms created by rotating core elements in 90-degree increments, as well as a holding device inspired directly by the emblem itself.
I led the brand and website design, grounding the identity in the concept of merging the worlds of tech and law. The logo pairs a sophisticated serif typeface with a geometric emblem, symbolising the seamless connection between these two domains. The brand was crafted from a digital-first perspective, allowing it to scale cohesively across platforms and touchpoints. Shapes derived from the logomark were used to build out a broader visual language, including a bespoke set of pictograms created by rotating core elements in 90-degree increments, as well as a holding device inspired directly by the emblem itself.
The website was designed as a natural extension of the brand, professional, sleek, and confident, using layout, typography, and restraint to reinforce trust while clearly communicating Deeligence’s value proposition. Together, the brand system and website establish a cohesive, modern identity that balances legal gravitas with technological clarity, positioning Deeligence as a credible and contemporary player in the legal tech space.
The website was designed as a natural extension of the brand, professional, sleek, and confident, using layout, typography, and restraint to reinforce trust while clearly communicating Deeligence’s value proposition. Together, the brand system and website establish a cohesive, modern identity that balances legal gravitas with technological clarity, positioning Deeligence as a credible and contemporary player in the legal tech space.
The website was designed as a natural extension of the brand, professional, sleek, and confident, using layout, typography, and restraint to reinforce trust while clearly communicating Deeligence’s value proposition. Together, the brand system and website establish a cohesive, modern identity that balances legal gravitas with technological clarity, positioning Deeligence as a credible and contemporary player in the legal tech space.
